Amped Digital is one of Australia’s leading digital signage providers, delivering end-to-end solutions for brands like Subway, Krispy Kreme, Lotte, Mecca, and Mad Mex. Their previous website no longer reflected the scale or sophistication of their offering, nor did it effectively showcase the quality of their portfolio or communicate their full suite of services.
I redesigned the entire website to elevate the brand experience, improve clarity of information, and support conversion across multiple audience types—from retail and hospitality to corporate and government clients.
Amped Digital’s previous website felt outdated, unclear, and inconsistent with the quality of their work. The information architecture made it difficult for users to understand their services, projects were under-represented, and the site lacked strong storytelling, modern visuals, and clear conversion pathways. Overall, it didn’t reflect Amped’s position as a leading digital signage provider.
I redesigned the website with a modern, premium visual direction, a clearer navigation structure, and dedicated solution pages that highlight their expertise. The new site better showcases their project portfolio, strengthens credibility through case studies and partners, and improves conversion through consistent CTAs and a streamlined contact flow. The result is a cohesive, mobile-optimised experience that accurately represents Amped’s capabilities.
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Rhiannon Davies, 2025
