Miss Maud — an iconic Swedish coffee house brand in Perth — wanted to modernise their in-store messaging while preserving the warmth and nostalgia that long-time customers associate with the brand. The goal was to create animated promotional slides that could highlight menu variety, seasonal offers, and brand stories in a more engaging and contemporary way.
As lead designer at Amped Digital, I developed a series of short animated slides for display across Miss Maud cafés. The design balanced heritage with freshness: pairing archival photography and brand colours with clean typography, subtle motion, and inviting product imagery. Each slide was built as a modular template so new promotions could be produced quickly while remaining visually consistent.
The animations increased visibility of lesser-known menu offerings and reinforced the welcoming, homely feel central to the Miss Maud brand. The templates were adopted as an ongoing format for future in-store promotions.
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Rhiannon Davies, 2025