Slim's Quality Burger, a popular fast food chain on Australia's east coast, sought Amped Digital's design expertise for their new Breakfast and Drive-Thru menus, as well as a redesign of their existing Lunch and Dinner menus. They needed visually engaging and user-friendly menu layouts that aligned with Slim's established brand identity, addressing challenges with the readability and engagement of their current menus.
As part of the creative team, my design expertise was enlisted to develop new menu concepts that blended retro elements inspired by classic 50s fast food menus with modern design aesthetics.
We incorporated retro script fonts, vibrant color blocking, and halftone textures to create more visually appealing menus. Additionally, I designed and animated dynamic promotional slides and menu content to showcase combos and highlight Slim's unique offerings.
The refreshed design and animation style was implemented across all menu formats, including in-store and drive thru digital menus and print, providing a cohesive and visually compelling solution for Slim's network of stores.