Slim’s Quality Burger, a rapidly growing fast-casual chain on Australia’s east coast, engaged Amped Digital to redesign their Breakfast and Drive-Thru menus and refresh their existing Lunch and Dinner menus. Their existing menu system wasn’t effectively showcasing product hierarchy or value, and the client wanted a more engaging approach to improve readability and customer decision-making.
As the lead designer on the project, I developed a refreshed visual direction that merged Slim’s established brand with a playful retro twist inspired by classic 1950s diner charm. Script typography, colour blocking and halftone textures were introduced to elevate brand personality while improving menu legibility and scannability.
I designed and animated new menu layouts and promotional content across multiple formats — digital drive-thru boards, in-store screens, and printed menus — ensuring consistent hierarchy and pacing across every customer touchpoint. The updated system helped increase product visibility (especially combos and premium items) and created a more energetic and contemporary expression of the Slim’s brand.
Hit me with your design thoughts.
Have questions or want to discuss your design needs? I'd love to hear from you! Simply fill out the form and I'll get back to you soon.
Rhiannon Davies, 2025