Gyoza King, a Japanese street-food restaurant in St. Kilda, needed a digital menu solution that could showcase the quality of their dishes and streamline the ordering experience. Their existing in-store signage wasn’t effectively highlighting their signature gyoza or the variety of sides, bowls, and seasonal items on offer.
As part of Amped Digital’s creative team, I designed and animated a three-screen digital menu board system. The design paired clean layouts with high-impact food photography to make dishes immediately recognisable and appetising. Typography and graphic elements drew inspiration from Japanese street food culture, resulting in a visual style that felt contemporary while still authentic to the brand.
A dedicated promotional screen was added to spotlight limited-time offers, upsell featured items, and build brand recognition. The animated menu system improved clarity for customers during busy service periods and elevated the overall in-store experience.
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Rhiannon Davies, 2025