Crown Perth

Crown Perth — a large entertainment, resort, and casino precinct — wanted to elevate their promotional content by transforming static campaign artwork into eye-catching motion graphics. The goal was to increase engagement with gaming promotions and seasonal events across on-site screens and digital channels.

Contracting directly with Crown, I produced a series of animated promotional assets, each tailored to the visual language of a specific campaign. Working from existing static artwork, I added motion, depth, and cinematic transitions to create energy and visual impact. The animations were exported in multiple formats for large LED displays within the venue and for social media placements.

The motion assets increased visibility and engagement of campaign content, helping drive awareness to events and gaming offers. The animations provided Crown with reusable assets that could be refreshed each season while maintaining brand consistency across digital and physical environments.