Menuzen is a SaaS app designed to address the challenges faced by restaurants in digitising and efficiently managing their menus. The primary challenge was to create a user-friendly tool that empowered restaurant owners to easily update visually appealing menus on the go, across multiple platforms, without the need for professional design expertise.
As the lead UI/UX designer, I developed foundational user flows and information architecture, designing the Dashboard, CMS/Item Manager, and an intuitive design tool utilising item data from the CMS for responsive web-based menu designs.
I created hi-fidelity functional prototypes in Figma, optimised for desktop and mobile. Additionally, I established a design system for consistency and contributed to branding with animated campaigns. Through collaboration with the product manager and development team, I refined user flows based on feedback, resulting in a highly intuitive interface.
Menuzen ultimately consisted of multiple projects and tools, including the “Core” menu design tool and CMS, an interactive kiosk designer, a menu link-in-bio tool, and a menu board design tool.