For a university assignment, I was tasked with redesigning promotional materials for a fictitious wildlife-based voluntourism program set in Kenya's Masai Mara.The challenge was to develop a new brand identity, travel brochure, and pre-departure documentation that effectively conveyed an authentic African experience tailored for volunteers.
For this academic project, I focused on combining captivating wildlife photography captured during my time in Kenya with organic textures, striking typography, and dynamic layouts. The solution aimed to evoke a genuine sense of place and effectively communicate the program's core values to potential volunteers.
By developing a new brand identity and redesigning promotional materials such as the travel brochure and pre-departure documentation, the design sought to create an immersive experience that resonated with volunteers and conveyed the unique opportunities offered by the wildlife-based voluntourism program in Kenya's Masai Mara.